Sr. Customer Analyst - Marketing Analytics

About YouNutrafol is looking for a Senior Customer Analyst - Marketing Analytics to join our Retention & Loyalty organization. In this role, you will own customer reporting, analysis, and insight generation across the full customer lifecycle — from acquisition through subscription, retention, and churn. You’ll partner closely with Retention Marketing, Loyalty, Product, and Data teams to turn complex customer data into clear, actionable insights that drive decision-making.You are highly analytical, detail-oriented, and comfortable working directly with large datasets in Snowflake (or similar environments). You know how to translate data into stories, dashboards, and recommendations that influence strategy. You enjoy digging into customer behavior, identifying patterns, and answering ambiguous business questions with structured analysis. You thrive in fast-paced, cross-functional environments and take pride in data accuracy, consistency, and clarity.ResponsibilitiesOwn customer reporting and analysis across key lifecycle metrics including acquisition, retention, churn, engagement, and lifetime valueWrite, maintain, and optimize complex SQL queries in Snowflake to support recurring reporting, ad hoc analysis, and experimentationBuild and maintain standardized customer datasets, metrics, and reporting frameworks to ensure consistency across teamsPartner with Retention, Lifecycle, Loyalty teams to define analytical requirements and answer strategic business questionsAnalyze customer behavior trends, cohort performance, and subscription dynamics to surface insights and growth opportunitiesSupport experimentation and testing by defining success metrics, building measurement frameworks, and analyzing resultsCreate clear, executive-ready dashboards, summaries, and readouts that translate data into actionable recommendationEnsure data accuracy and quality through validation, documentation, and ongoing QA of reports and queriesContribute to best practices for customer analytics, reporting standards, and metric definitionsRequirements4–6+ years of experience in data analytics, customer analytics, or business intelligence within an eCommerce companyAdvanced SQL skills with hands-on experience querying large datasetsStrong experience analyzing customer, subscription, or lifecycle dataProven ability to translate complex data into clear insights and recommendations for non-technical stakeholdersExperience working with metrics such as retention, churn, LTV, cohort analysis, and engagementHigh attention to detail and strong ownership of data accuracy and reporting qualityExcellent communication and stakeholder management skillsComfortable working in a fast-paced, cross-functional environmentNice to HaveExperience in subscription, DTC, or healthcare/wellness businessesExperience supporting lifecycle marketing, loyalty programs, or CRM initiativesFamiliarity with CDPs, marketing platforms, or event-based data modelsExperience building dashboards in tools like Looker, Tableau, or similarExperience mentoring junior analysts or contributing to analytics best practicesNutrafol takes into consideration a wide range of factors in final compensation decisions, including but not limited to: skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. The listed range is applicable only to the annual base salary and does not include additional perks, benefits, or applicable bonus eligibility comprising the total compensation package.Salary Range:$95,000—$105,000 USD