Digital Analytics Engineer (GA4 / GTM)

About the Role We’re looking for a hands-on GTM + GA4 expert to audit, fix, and fully own our tracking setup across a custom-built platform. You’ll be working directly with a custom-coded environment and expected to bring precision, clarity, and clean data. If you love making messy tracking setups bulletproof, you’ll enjoy this. What You’ll Do Audit our current tracking setup and identify gaps across the full funnel Configure end-to-end tracking from landing page → key conversions Set up and validate two core conversion events for purchases. Implement everything via Google Tag Manager (client-side only) Capture and pass user data securely for Enhanced Conversions Ensure clean data flow between GTM, GA4, and Google Ads QA everything so we can trust the data fully Requirements Proven experience implementing GTM + GA4 on custom-built websites Strong understanding of the dataLayer and event architecture Hands-on experience with Enhanced Conversions Experience debugging and validating tracking across tools Ability to work independently and communicate clearly on what’s broken and how you fixed it Nice to Have Experience working with marketplaces or two-sided platforms Familiarity with subscription funnels and payment tracking Experience improving attribution accuracy for paid ads Engagement Details Hourly contract Flexible hours, async-friendly Potential for ongoing work if it’s a great fit