Product Marketing Manager, Customer Marketing

Product Marketing Manager, Customer Marketing

Deepgram is seeking a Product Marketing Manager, Customer Marketing to lead our customer storytelling and advocacy initiatives. In this role, you will collaborate with various teams to transform real customer experiences into compelling narratives that drive business growth.

About the Role

You will be part of the Product Marketing team and work closely with Sales, Customer Success, Product, RevOps, BD, and Partner Marketing. Your focus will be on creating systems and processes that help us gather customer stories, activate advocates, and produce useful assets for Sales and Customer Success.

What You'll Do

Own the customer storytelling engine

• Build and manage the entire process: source customers, conduct interviews, write case studies, handle approvals, and publish materials.

• Organize content by industry, use case, and persona to ensure easy access for Sales and partners.

Build and scale the customer reference program

• Recruit and manage a group of referenceable customers in collaboration with Sales and Customer Success.

• Create a straightforward system for AEs/AMs to quickly find and engage the right references.

• Track usage and impact on deals.

Drive third-party reviews (G2, Gartner Peer Insights)

• Design simple, effective programs with Customer Success and Marketing Ops to boost review volume and quality.

• Ensure a balance between growth and customer experience.

Create customer-facing enablement content

• Develop onboarding guides, adoption playbooks, product updates, and newsletters.

• Work with Product, Customer Success, and Growth to enhance adoption, usage, and expansion.

Support “Powered by Deepgram” and co-marketing efforts

• Coordinate quotes, approvals, and customer involvement in launches, events, and partner campaigns.

• Collaborate with BD and Partner Marketing to amplify customer stories.

Measure and improve impact

• Track key metrics:

  • Case study production and usage

  • Reference program utilization

  • Deal influence

  • Review growth and quality

• Share insights with Sales, Customer Success, and leadership to enhance programs continuously.

What We're Looking For

Must-Haves

• 3–5 years of experience in customer marketing, advocacy, or related roles in B2B SaaS.

• Proven ability to produce case studies from start to finish (sourcing → interview → writing → approvals → publication).

• Experience in building and managing a customer advocacy pipeline with Sales and Customer Success.

• Strong writing skills adaptable for different audiences (enterprise, technical, business).

• Solid project management skills; capable of handling multiple programs at once.

• Experience creating content that Sales and Customer Success teams actively use.

Note: You’ll be asked to share a portfolio of relevant work (case studies, campaigns, or enablement content).

Nice to Have

• Experience in AI/ML, developer tools, API-first products, or voice/speech technology.

• Background supporting sales enablement with customer proof (e.g., vertical stories, battlecards).

• Familiarity with tools like Salesforce, HubSpot, G2.

• Experience with video testimonials, webinars, or customer co-marketing.

• Experience in high-growth startups building programs from the ground up.

Why This Role Matters

This is a high-impact, visible role that connects Product, Sales, and Customer Success. You will shape how Deepgram:

• Tells its customer story.

• Demonstrates value in the market.

• Engages customers as a growth driver.

What We Offer

Benefits & Perks*

Holistic health

• Medical, dental, and vision benefits.

• Annual wellness stipend.

• Mental health support.

• Life, STD, and LTD Income Insurance Plans.

Work/life blend

• Unlimited PTO.

• Generous paid parental leave.

• Flexible schedule.

• 12 Paid US company holidays.

• Quarterly personal productivity stipend.

• One-time stipend for home office upgrades.

• 401(k) plan with company match.

• Tax Savings Programs.

Continuous learning

• Learning/Education stipend.

• Participation in talks and conferences.

• Employee Resource Groups.

• AI enablement workshops/sessions.

*For candidates outside of the US, we use an Employer of Record model in many countries, which means benefits are administered locally and governed by country-specific regulations. Because of this, benefits will differ by region — in some cases international employees receive benefits US employees do not, and vice versa. As we scale, we will continue to evaluate where we can create more alignment, but a 1:1 global benefits structure is not always legally or operationally possible.

Deepgram is backed by prominent investors including Y Combinator, Madrona, Tiger Global, Wing VC, and NVIDIA, having raised over $215M in total funding. If you're eager to work with cutting-edge technology and make a significant impact in the AI industry, we want to hear from you!

Deepgram is an equal opportunity employer. We value diverse voices and perspectives in our workforce. We focus on collaboration and doing the right thing. We prioritize our customers, grow together, and move quickly. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other status protected by law.

We are happy to provide accommodations for applicants who need them.