Product Marketing Manager

Product Marketing Manager at Impel

We are looking for a hands-on Product Marketing Manager to help shape how our products are positioned, launched, and adopted in the market. You will play a key role in connecting Product, Marketing, and Sales, translating product capabilities into clear messaging that supports our growth.

About the Role

In this role, you will collaborate with cross-functional teams to develop compelling value propositions, support sales enablement, and drive integrated marketing initiatives. This is a great opportunity for someone who enjoys owning strategy and execution in a fast-paced environment.

What You'll Do

• Lead go-to-market strategy for product launches and ongoing enhancements, ensuring clear positioning, messaging, and audience alignment.
• Develop compelling value propositions that differentiate our products and clearly articulate their business impact.
• Work closely with the Product team to understand features, roadmap priorities, and customer use cases.
• Collaborate with Demand Generation and Content Marketing to create integrated campaigns that drive awareness, adoption, and pipeline.
• Provide Sales and Performance Management teams with high-impact enablement materials, including battlecards, sales decks, training resources, and competitive insights.
• Conduct market, customer, and competitive research to identify trends, opportunities, and differentiation strategies.
• Measure and analyze campaign and launch performance, using data to refine messaging and strategy.
• Stay updated on industry and marketing technology trends to continuously enhance our go-to-market approach.
• Support additional marketing initiatives as needed in our fast-evolving environment.

What We're Looking For

We need someone with 6+ years of experience in product marketing, technical marketing, or B2B marketing within a technology or SaaS environment. Experience in the automotive industry is preferred but not required.

You should be a strong communicator who can clearly articulate product value and differentiation. You must be comfortable working cross-functionally and taking ownership of initiatives from strategy through execution. A background in supporting sales enablement and go-to-market launches is important, and experience collaborating with demand generation and content teams is a plus.

We value organization, analytical skills, and curiosity about products and technology. You should thrive in fast-paced environments and enjoy being a key connector across teams to drive clarity, alignment, and growth.