Business Systems Analyst - Marketing

Join Our Team as a Business Systems Analyst - Marketing

At GitLab, we are looking for a Business Systems Analyst to join our Lead to Cash team. In this role, you will connect our Marketing, Sales, and Partner teams with the technical side of our go-to-market systems. You will focus on improving our Customer Relationship Management (CRM) processes and help us capture and measure demand effectively.

About the Role

As a Business Systems Analyst, you will analyze business needs and translate them into clear requirements. You will work with systems like Salesforce and Marketo, leading discovery sessions and change management efforts. Your goal will be to ensure our processes are efficient, reliable, and aligned with GitLab's business objectives in a fully remote environment.

What You'll Do

• Partner with Marketing Operations and Partner or Channel stakeholders to understand goals, pain points, and priorities across the Go-To-Market systems ecosystem.
• Lead discovery sessions and requirements workshops to gather, document, and validate complex business requirements for new initiatives, system enhancements, and process improvements.
• Translate business needs into clear user stories, functional requirements, and success metrics that guide technical design and implementation.
• Conduct current-state and future-state assessments, including gap analysis, to recommend solutions that balance quick wins with scalable, long-term improvements.
• Support and optimize key Lead to Cash and Lead to Opportunity workflows across CRM and marketing technology, focusing on improving efficiency, data quality, and reporting readiness.
• Collaborate closely with cross-functional teams (including Sales, Marketing, Partner teams, and IT) to align on process definitions, system behavior, and measurable outcomes.
• Drive change management activities that support adoption, including stakeholder communications, training support, and documentation.
• Track project progress, communicate updates and risks, and provide mentorship and guidance to junior analysts to support successful delivery.

What We're Looking For

• 3+ years of experience as a Business Systems Analyst (or in a closely related role) supporting go-to-market systems, with a focus on Customer Relationship Management (CRM) and marketing operations.
• Hands-on experience working with platforms such as Salesforce and Marketo; familiarity with Configure, Price, Quote (CPQ) tools is a plus.
• Ability to gather, document, and analyze complex requirements from Marketing, Sales, and Partner teams, and translate them into clear, scalable system and process solutions.
• Strong analytical and problem-solving skills, including experience performing gap analysis between current-state processes and desired future state.
• Understanding of Lead to Cash (including Lead to Opportunity) processes, industry best practices, and emerging trends.
• Experience leading discovery sessions and requirements workshops, defining success metrics, and aligning stakeholders on outcomes.
• Strong communication skills, with the ability to explain technical concepts to non-technical audiences and present recommendations and project updates to senior stakeholders.
• Knowledge of business analysis methodologies and the software development life cycle (SDLC); comfort working with Agile practices.
• Ability to drive change management to support the adoption of new processes and system implementations in a remote, asynchronous environment.
• Interest in coaching and mentoring other analysts; relevant certifications (for example, Certified Business Analysis Professional (CBAP) or Certified ScrumMaster (CSM)) are helpful but not required.

About the Team

Our Lead to Cash team is responsible for the systems and processes that guide our customer journey, from marketing contact to revenue recognition. We work closely with Marketing, Ecosystems, and Sales to create scalable solutions. Our team is fully remote and collaborates asynchronously, ensuring that all stakeholders understand our decisions and processes. We focus on optimizing marketing operations and improving data quality to drive business growth.

What We Offer

• Benefits to support your health, finances, and well-being
• Flexible Paid Time Off
• Team Member Resource Groups
• Equity Compensation & Employee Stock Purchase Plan
• Growth and Development Fund
• Parental leave
• Home office support

Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. If you're excited about this role, please apply and allow our recruiters to assess your application.

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Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, but some may have specific location-based eligibility requirements. Our Talent Acquisition team can answer any questions about location after you start the recruiting process.

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GitLab is proud to be an equal opportunity workplace and an affirmative action employer. We base our recruitment, employment, and career development practices solely on merit. We do not tolerate discrimination or harassment based on any characteristic protected by law. If you have a disability or special need that requires accommodation, please let us know during the recruiting process.