Creative Project Manager - Performance Marketing

Creative Project Manager - Performance Marketing

Join our team at Kraken as a Creative Project Manager for Performance Marketing. In this role, you will oversee the creative and media strategy for user acquisition campaigns. You will help us organize and elevate our efforts as we work towards our growth objectives.

About the Role

The Performance Marketing team is responsible for the entire creative process and execution of campaigns that drive user acquisition globally. You will report to the Sr Director of Paid Marketing and help bring structure and clarity to our fast-paced environment.

What You'll Do

• Project & Pipeline Management:
  • Track all ongoing performance creative and campaign initiatives across product pods.
  • Manage timelines for product launches, promotions, and evergreen campaigns.
  • Help prioritize projects based on launch calendars and their impact on growth.
  • Ensure we maintain a healthy pipeline of evergreen creative.
• Cross-Functional Coordination:
  • Serve as a bridge between Performance Marketing and various teams, including Product Marketing Managers, pod leads, regional growth leads, and Brand & Design teams.
  • Keep the performance design queue organized and moving.
  • Ensure briefs are clear and actionable before they enter the design phase.
• Design & Creative QA:
  • Act as a sounding board for performance creatives.
  • Quality check assets before launch, focusing on messaging clarity, visual hierarchy, and performance readiness.
  • Provide feedback to enhance creative output.
• Strategic Organization:
  • Identify bottlenecks and gaps in our processes.
  • Help standardize briefing and launch workflows.
  • Improve visibility across initiatives and campaign statuses.
  • Balance short-term launches with long-term creative scaling.

What We're Looking For

• Strong project management experience in a fast-paced marketing or growth team.
• Experience with performance marketing teams (paid social, search, display, etc.).
• Deep understanding of creative production workflows.
• Strong design eye and ability to provide constructive feedback.
• Ability to prioritize competing initiatives across multiple stakeholders.
• Comfortable working across multiple product verticals simultaneously.
• Highly organized, detail-oriented, and proactive.
• Strong communicator, able to drive alignment when needed.
• Proficiency or strong interest in using AI to optimize project workflows.

Nice to Have

• Experience in performance marketing, growth, or creative production.
• Experience working closely with designers.
• Familiarity with crypto or fintech.
• Comfortable operating in ambiguous and high-growth environments.

What We Offer

• This is a fully remote position.
• Salary information is available upon request.
• We provide a comprehensive benefits package.

At Kraken, we celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage you to apply even if you don't meet every requirement. If you're interested in the role, we want to hear from you!

For more information about our culture and values, please visit our Kraken Culture page.

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