Marketing Analyst - Temporary/Full Time

Join Our Team as a Marketing Analyst

At Buckner International, we are looking for a Marketing Analyst to support our mission of inspiring the lives of seniors. In this role, you will provide valuable insights through data analysis and research to enhance our lead generation, conversion rates, occupancy, and overall revenue.

About the Role

The Marketing Analyst will play a key role in improving our marketing strategies and outcomes. You will work closely with our sales and operations teams to ensure we capture and utilize data effectively.

What You'll Do

• Build dashboards to track key performance indicators (KPIs) across all communities.
• Analyze sales funnel performance to identify bottlenecks in our pipelines.
• Measure the effectiveness of various marketing channels, including digital, print, direct mail, and lead aggregators.
• Analyze cost per inquiry (CPI), cost per lead (CPL), cost per move-in (CPM), and return on investment (ROI) for each community and the overall system.
• Partner with sales and operations teams to enhance data capture, workflows, and lead attribution accuracy.

What We're Looking For

• Strong analytical skills and experience with data analysis.
• Ability to build and maintain dashboards.
• Experience in measuring marketing effectiveness and ROI.
• Collaborative mindset to work with various teams.

What We Offer

This is a temporary, full-time position with a competitive salary. We value our employees and strive to create a supportive work environment.