CRO Design Specialist

CRO Design Specialist

At Releaf, we aim to make medicinal cannabis accessible and supportive. As a CRO Design Specialist, you will play a vital role in enhancing how people interact with our digital services. You will design user-friendly web pages and conduct tests to improve user experience and conversion rates.

About the Role

The CRO Design Specialist is responsible for creating user-focused web and landing pages. You will run structured tests to enhance conversion rates, user experience, and accessibility. Your main focus will be on landing pages, especially those from paid channels, to boost conversions and return on ad spend (ROAS).

What You'll Do

• Page & Landing Page Design:
  • Design clean and engaging landing pages for campaigns and product journeys.
  • Create wireframes, prototypes, and visual assets using Figma or similar tools.
  • Ensure pages align with Releaf’s brand identity and accessibility standards.
  • Collaborate with the Paid Media Specialist and Performance Marketing team.
• CRO Testing:
  • Hypothesize, plan, implement, and analyze A/B and multivariate tests using platforms like VWO or Optimizely.
  • Build variants using software or basic HTML/CSS as needed.
  • Create clear hypotheses, test plans, and measurable success criteria.
  • Conduct thorough quality assurance before and after launches.
  • Test the entire patient journey from a user perspective.
• Insight & Behaviour Understanding:
  • Use GA4, Hotjar, or similar tools to analyze user behavior and identify conversion barriers.
  • Conduct funnel analysis and provide actionable insights for new page designs.
  • Evaluate test results and report findings to stakeholders in an accessible manner.
• Cross-Team Collaboration:
  • Work with the paid specialist, performance marketing, and other teams to create impactful digital experiences.
  • Present findings and recommendations clearly and effectively.
  • Encourage a test-and-learn culture within the performance marketing team.

What We're Looking For

• Experience in landing page design and digital user journeys.
• Proficiency in Figma and/or Adobe Creative Suite.
• Hands-on experience with CRO tests and interpreting results.
• Basic HTML/CSS editing skills.
• Familiarity with GA4, Tag Manager, and CRO tools like VWO or Optimizely.
• A background in user experience (UX) design or research, marketing, and analytics.

Nice to Have

• Experience in a fast-paced, medium-sized organization.
• Evidence of previous design changes and the ROI/ROAS gains achieved.

What We Offer

• Flexible working arrangements.
• Personalized training and development opportunities.
• Private health insurance.
• Employee Assistance Programs.
• Access to employee perks.
• Releaf staff patient benefits.

If you are excited to join a growing organization that values support and respect, we would love to hear from you. This role is perfect for someone who is ready to take ownership and contribute to our mission.