Customer & Product Marketing Manager

Customer & Product Marketing Manager

Join Cin7 as a Customer & Product Marketing Manager. In this role, you will develop and implement marketing strategies that enhance customer engagement, drive product adoption, and contribute to revenue growth. You will work closely with various teams to ensure our offerings meet customer needs and improve satisfaction.

About the Role

As a key member of our marketing team, you will report to the Director of Product Marketing. Your work will be essential in helping Cin7 grow and succeed in empowering product sellers worldwide.

What You'll Do

• Customer Lifecycle Management: Create strategies to engage customers from onboarding to retention.
• Customer Communication: Develop targeted messaging through email, social media, webinars, and more.
• Customer Growth: Lead upsell campaigns aimed at existing customers.
• Product Positioning & Messaging: Work with product management to craft messaging that resonates with our audience.
• Go-to-Market Strategy: Assist in executing plans for new product launches and feature releases.
• Customer Advocacy Programs: Build a community of brand advocates and manage referral and review programs.
• Cross-Functional Collaboration: Partner with customer success, sales, and product teams to align marketing with business goals.
• Reporting & Analysis: Track and analyze metrics on product adoption and marketing campaign performance.
• Market Research: Stay updated on industry trends and customer needs to guide marketing strategies.

What We're Looking For

• 5+ years of marketing experience, focusing on customer or product marketing.
• Bachelor’s degree in marketing or a related field.
• Experience in developing and executing successful marketing strategies.
• Strong copywriting skills to create engaging marketing content.
• Understanding of SaaS business models and experience with technology products.
• Familiarity with marketing automation platforms (e.g., HubSpot) and CRM systems (e.g., Salesforce).
• Strong analytical skills to use data for decision-making and measuring effectiveness.
• Excellent communication and interpersonal skills for effective collaboration.

Nice to Have

• Experience targeting small businesses.

What We Offer

• Competitive benefits, including medical, dental, vision, and a 401k company match program.
• A flexible PTO policy to help you recharge.
• A Global Wellness Day to focus on your wellbeing.
• A diverse team where inclusion is a core value.
• Frequent company-sponsored events to connect with coworkers.
• Salary range of $90,000 - $110,000 per year, plus a 15% annual bonus.

Why CIN7?

CIN7 is a leader in the software industry, and we are growing rapidly. We are looking for team members who want to work in a fast-paced tech environment. Our platform helps millions of product sellers streamline their operations, allowing them to focus on building their brands.

We value diversity and promote an inclusive work environment. We hire and promote without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, pregnancy or maternity, veteran status, or any other protected status.

In accordance with the Colorado Equal Pay for Equal Work Act, the salary range is provided above. Actual offers will depend on experience and skills. We may use AI tools in our hiring process, but final decisions are made by our team.