Performance Marketing Manager - Emerging Media & Channel Innovation

Performance Marketing Manager - Emerging Media & Channel Innovation

Join Kraken as a Performance Marketing Manager. In this role, you will lead the strategy and execution of innovative paid media initiatives to drive user acquisition. You will work closely with a talented team to explore new channels and optimize performance across our suite of products.

About the Role

As part of our paid growth team, you will report to the Director of Paid Marketing. Your focus will be on experimental and frontier paid-media initiatives. You will design a structured testing roadmap and evaluate new platforms to identify scalable opportunities for user acquisition.

What You'll Do

• Build, prioritize, and maintain a strategic testing roadmap across new paid channels.
• Rapidly analyze performance, distill insights, and decide whether to scale, iterate, or cut channels.
• Evaluate high-potential channels, including web3 DSPs, endemic web3 publishers, and emerging social platforms.
• Collaborate with our creative team to develop and test new formats for emerging channels.
• Drive continuous campaign improvement through KPI analysis, testing, and optimization.
• Work with analytics, product, and BI teams to set up tracking and measurement.
• Align with brand, lifecycle, and product marketing to connect learnings across the funnel.
• Turn test learnings into frameworks, best practices, and internal documentation.
• Present insights and recommendations to stakeholders clearly and effectively.
• Perform additional duties as assigned.

What We're Looking For

• 5+ years of hands-on performance marketing experience.
• Experience with consumer tech products focused on transactional goals.
• Proven track record in running structured tests and growth experiments.
• Experience with nontraditional or emerging platforms is a strong plus.
• Comfortable with analytics tools and performance metrics.
• Strong communication skills to simplify complex learnings for stakeholders.
• Proficiency with mobile measurement partners (MMPs) like Appsflyer or Branch.
• Curious and experimental mindset, always exploring new growth opportunities.
• Data-driven approach with the ability to quickly assess and act on performance.
• Creative problem-solver who can make unconventional channels workable.
• Fast executor, comfortable running multiple small-scale tests simultaneously.
• Strategic thinker who understands how micro-tests impact larger business outcomes.
• Comfortable with ambiguity and thrives in fast-paced environments.
• Crypto native and/or crypto/web3 experience required.

Nice to Have

• Experience in emerging media channels.

What We Offer

• Fully remote position.
• Competitive salary and benefits.

At Kraken, we celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage you to apply even if you don't meet every requirement. We look forward to your application!