Product Marketing Lead, AI & Platform

Product Marketing Lead, AI & Platform

Join Deel as a Product Marketing Lead, where you'll play a crucial role in shaping the go-to-market strategy for our AI and Platform products. You'll collaborate with various teams to create impactful messaging and drive product growth.

About the Role

As a senior leader, you will define and execute strategies that resonate with our market and customers. Your insights will help us stand out in a competitive landscape and ensure our products meet the needs of users worldwide.

What You'll Do

• Cross-Functional Leadership: Act as a key liaison between marketing, product management, sales, and other departments to ensure effective communication and alignment.
• Go-to-Market Strategy: Develop and implement strategies for new product launches and market expansions, aligning product positioning with business goals.
• Market Research & Analysis: Conduct thorough research to understand customer needs and industry trends, translating insights into actionable strategies.
• Positioning & Messaging: Create clear messaging that resonates with target audiences and ensures all customer-facing materials reflect the product’s value.
• Product Launches: Lead the planning and execution of product launches, coordinating with cross-functional teams for seamless execution.
• Sales Enablement: Develop tools and training materials to empower the sales team, conducting sessions to ensure they are equipped to succeed.
• Customer Advocacy: Work with the Customer Marketing team to use customer insights for refining strategies and driving advocacy.
• Performance Measurement: Define KPIs to track the success of marketing initiatives and adjust strategies as needed.
• Thought Leadership: Represent Deel at industry events and contribute to thought leadership content to enhance our brand's credibility.

What We're Looking For

• Education: Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree preferred.
• Experience: 8+ years in product marketing, with at least 3 years in a senior role. Experience in B2B, SaaS, or technology industries is highly desirable.
• Skills: Strong strategic thinking, analytical skills, and exceptional written and verbal communication.
• Leadership: Proven ability to lead cross-functional teams and manage multiple projects in a fast-paced environment.
• Tools: Proficiency in marketing automation platforms, CRM systems, and analytics tools (e.g., Salesforce, HubSpot, Google Analytics).

Nice to Have

• Experience with product management and product lifecycle management.

What We Offer

• Competitive salary and stock grant opportunities based on your role and location.
• Flexible remote work options, including optional WeWork access.
• A commitment to inclusivity and access for all through our total rewards programs.

At Deel, we are proud to be an equal-opportunity employer. We encourage applications from all qualified candidates, regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other legally protected characteristic.

If you need accommodations during the recruitment process, please let our Talent Acquisition Team know, and we will ensure your needs are met.

For more information about our data protection practices, please visit our website. You can view our job listings at Deel by visiting our careers page.