Product Marketing Manager

Product Marketing Manager

Join Canopy Connect as a Product Marketing Manager. In this role, you will connect our product's features with our customers' needs. You'll take charge of product marketing, creating messaging frameworks, launch plans, and sales tools.

About the Role

As a Product Marketing Manager, you will work closely with teams in Product, Sales, and Marketing. Your goal is to ensure we launch the right products with the right messages. You will report directly to the Vice President of Marketing and play a key role in our startup's growth.

What You'll Do

• Positioning and Messaging: Create clear messaging for our products that resonates with different audiences.
• Cross-functional Partnership: Collaborate with Product and Sales to identify necessary materials for launches and updates.
• Framework Development: Develop templates for communicating product value, such as sales decks and feature release emails.
• Launch Execution: Support the Go-To-Market process by creating campaign assets for new products.
• Sales Enablement: Maintain a library of sales materials to ensure the sales team has up-to-date resources.
• Website & Content Support: Update product pages, create emails, and collaborate with the content marketing manager on blogs and social media.
• Competitive Analysis: Conduct research on competitors and provide insights on our differentiators.
• Workstream Ownership: Execute product marketing initiatives with guidance from the Marketing Lead.
• Teamwork: Contribute across the company as needed, sharing your skills and knowledge.

What We're Looking For

• Strong communication skills to translate technical details into business benefits.
• Experience in product messaging, sales enablement, campaign execution, and market research.
• Project management skills to take ownership of your workstream.
• Familiarity with Hubspot and Webflow for website updates and campaign management.
• Ability to use AI for research and output improvement.

Nice to Have

• Experience in a startup environment.
• Understanding of the insurance industry.

What We Offer

• Salary: $130,000 to $140,000 USD.
• Healthcare: Company-sponsored health, dental, and vision insurance for employees and their dependents.
• Equity: Generous equity grants for our team members.
• Time to Recharge: Unlimited paid time off to relax and recharge.
• Remote Friendly: Fully distributed team with a $1,000 stipend for home office setup.
• Friday Reimbursed Lunch: Enjoy lunch on us every Friday!
• 401K: We offer a 3.5% match.

Our Core Values

• Be Worthy of Trust: We earn trust through transparency and honesty.
• Find a Way: We are optimistic and creative problem solvers.
• Own It: We take ownership of our successes and failures.
• Think “We” Not “I”: We prioritize team success over individual contributions.
• Raise the Bar: We strive for excellence in everything we do.

Please note that we are only accepting candidates authorized to work in the United States or Canada. We look forward to your application!