Product Marketing Manager, Deepbook

Product Marketing Manager, Deepbook

At Mysten Labs, we are building the infrastructure for decentralized protocols and blockchain technologies. We are looking for a Product Marketing Manager to lead the marketing efforts for DeepBook, Sui’s on-chain central limit order book. In this role, you will be responsible for positioning, messaging, and go-to-market strategies.

About the Role

This position is part of our Finance Business Unit, reporting to Amir Mehrbakhsh, Head of Marketing. You will collaborate with product, engineering, growth, developer relations, and communications teams to enhance adoption and clarify the understanding of on-chain market infrastructure.

What You'll Do

• Own product marketing for DeepBook, including positioning, messaging, and competitive analysis.
• Define core personas (builders, protocols, traders, liquidity providers) and value propositions.
• Lead product launches and campaigns with content, communications, and growth teams.
• Translate complex trading and market-structure concepts into clear messaging.
• Partner with product and engineering on roadmap and go-to-market priorities.
• Serve as the internal and external expert on DeepBook.
• Support ecosystem growth with developer relations and business development.

What We're Looking For

• 5+ years of product marketing experience for technical or platform products.
• Strong understanding of DeFi, trading protocols, or market infrastructure (DEXs, CLOBs, liquidity venues).
• Excellent written and verbal communication skills.
• Experience owning messaging and go-to-market strategies for infrastructure or developer-facing products.
• Comfortable operating in fast-moving, ambiguous environments.
• 1+ years of experience in crypto or a crypto-adjacent company.
• Startup or early-stage experience is a plus.

What Success Looks Like

• DeepBook is established as a stand-alone brand with clear positioning.
• DeepBook is recognized as the backbone of Sui DeFi.
• A consistent DeepBook narrative is used across launches, ecosystem messaging, and partners.
• DeepBook plays a visible role in shaping the Sui Stack story.
• Launches and integrations ship with strong go-to-market execution and adoption.

What We Offer

Employment is contingent upon the successful completion of a background check, which may include verification of employment history, education credentials, criminal history, and other relevant information.

To support an efficient and fair hiring process, we may use technology-assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates. All hiring decisions are ultimately made by human reviewers.

Our team is remote-first, and we are hiring across the world. At Mysten Labs, you will join a world-class team with significant growth potential as we work to bring the next billion users to web3. We raised a $300M Series B round from top Silicon Valley venture funds. Come join us and build the future of web3!