Product Marketing Manager, Team Lead

About the Role

We are looking for a Product Marketing Manager Team Lead to join our team at Helium 10. In this role, you will develop go-to-market strategies, lead product launches, and create messaging that resonates with our target audience. You will manage one Associate PMM while also owning your own strategic launches.

What You'll Do

• Develop product positioning and messaging based on customer insights and market research.
• Define and maintain ideal customer profiles, user personas, and buyer personas using customer data and interviews.
• Build and execute go-to-market strategies for key cross-functional launches, managing all aspects from planning to post-launch optimization.
• Collaborate with Product, Growth, Creative, and Customer Success teams to ensure alignment and drive launch readiness.
• Measure launch success: define metrics, monitor performance, capture insights, and iterate for improvement.
• Act as the internal advocate for the product and end user, serving as a go-to expert for assigned product areas.
• Manage and develop an Associate PMM through goal setting, regular one-on-ones, feedback, and career development.

What We're Looking For

• 5+ years of product marketing experience, preferably in SaaS or tech.
• Proven ability to build and execute go-to-market plans, including complex cross-functional launches.
• Strong skills in positioning and messaging with excellent writing and editorial judgment.
• Excellent internal communication skills, both written and verbal, with the ability to lead meetings and provide clear updates.
• Data-informed mindset: able to define success metrics, interpret performance, and iterate post-launch.
• Familiarity with analytics tools such as Google Analytics, Amplitude, or Tableau.
• Experience with lifecycle channels and tools like email and in-app messaging (e.g., Braze, Beamer, Appcues).
• Strong project management skills and ability to lead stakeholders, comfortable with ambiguity and minimal oversight.
• Working knowledge of selling on Amazon is preferred; experience with TikTok Shop and Walmart is a plus.
• 1+ years of people management experience or demonstrated experience in developing junior marketers.

What We Offer

• Flexible Paid Time Off
• Paid Holidays and Floating Holidays
• Medical, Dental, Vision, FSA/HSA, Life Insurance, and Pet Insurance
• 401k with Employer Match
• Up to 2 Days of Paid Time Off to Volunteer with a 501c Organization
• Paid Parental Leave

The annual base salary range for this position is $100k-$115k CAD ($105k-$125k USD). The actual salary will depend on your experience, skills, and abilities, as well as internal equity and market data for your location. This position is also eligible for an additional annual bonus compensation through Helium 10’s incentive plans, with full details provided during the recruitment process.

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Helium 10 is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.